Justin Wright has 7 years of client-side experience as a market research and insight manager for Procter & Gamble and Diageo.
In those roles he coordinated Global research budgets across a wide range of FMCG categories. His responsibilities included the design, implementation and analysis of both quantitative and qualitative research. His main area of focus was applying market research to innovation development and qualification.
At P&G he led a project to convert traditional quant testing approaches to online methodologies.
In addition to playing a key role within Olive Nick runs an innovation consultancy Mangrove Consulting (www.mangroveconsulting.co.uk)
In those roles he coordinated Global research budgets across a wide range of FMCG categories. His responsibilities included the design, implementation and analysis of both quantitative and qualitative research. His main area of focus was applying market research to innovation development and qualification.
At P&G he led a project to convert traditional quant testing approaches to online methodologies.
In addition to playing a key role within Olive Nick runs an innovation consultancy Mangrove Consulting (www.mangroveconsulting.co.uk)
